Baltimore Museum of Industry
A refreshed brand identity concept for a museum that showcases the history of work in Baltimore.
Custom Slab Serif
The typography of the Steel Beam logo features a slab serif typeface created specifically for this wordmark. This typeface was directly inspired by the work on display in the print shop exhibit. The nature of a strong slab serif is associated with industry which makes it the perfect choice for the museum.
About the Logo
The Steel Beam logo design for the Baltimore Museum of Industry explores unique aspects of industry and labor in the city of Baltimore. The creative iconography of the wordmark references specific industries that have shaped the city and history within the local area. In addition to the iconography, the logo possesses a dimensionality. Inherently the dynamic angle references themes of construction and building blocks. This is combined with a stacking of the words to contribute to those similar themes.
